Great article on hooking media savy youngsters up on line. Especially since it has a nice sound bite from my buddy Steve
"Using entertainment as a means to keep the younger audience interested can be challenging for companies with no entertainment focus. Steve McGookin, U.S. news editor of The Financial Times, said it’s tough, but there are ways.
“We push for business-skilled students,” he said. “If you get the reader when they’re getting into their career, they will likely stay interested in your site as they move on.”
Forbes.com editor Paul Maidment agreed with McGookin. “Get them while they’re young,” he said. “The profile for people in business has changed. The entrepreneurs are young people and that’s who we should go after.”
Thanks...
Except she misquoted me! I actually said "business school students"...
I guess I'm just as unintelligible in real-life as I am in print.
Hope yr well. Sorry to hear about the flu. Stay away from poultry.