Somehow, I suspect that this effort is similar to clothes makers labeling women's clothing a size or two smaller, in an effort to make them feel thinner.
"This could help condoms become cool," he said. "Men will buy them to boost their ego."
Even more importantly, it will remove the excuse made by some men for not using condoms - that they are too small.
However, Mr Xolo said he was not sure how many of the millions of condoms sold each year in South Africa were being properly used.